100 Most Valuable Global Brands2006 - 2015

Millward Brown creates a widely read report on the 100 Most Valuable Global Brands. In this Silk, we imported their findings since 2006 (excluding 2012 & 2013). You can use this resource to discover patterns, plot variables and compare companies. 



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Brand Value Change from Previous Year

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable







Apple's 2015 brand value is by far the highest ever reached by any top global brand. Google, in 2015, had the second highest brand value ever. Still, Google's brand value lags Apple's brand value by 30%. In 2015 Apple's brand value increased by 67% but Google's brand value rose by only 9%.

A 67% increase might be high, but it's certaintly not the most extraordinary. For example, in 2008, BlackBerry increased its brand value by 390%. And Facebook, in 2011 increased it brand value, by 246%. That said, their starting brand value at the time was in both cases much lower than Apple's brand value in 2014.

Financial institutions represented the largest percentage of the Top 100 global brands  - 21% of the time over since 2006. 



Number of Brands by Sector (2006-2015)

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



Tech companies are second. The total brand value of tech companies is  much higher than financial institutions. Tech brand value is also growing at a faster pace. There were 18 tech companies in the list in 2015, for a total brand value of over $1 trillion. The 20 financial institution reached "only" $393 billion. That's $27 billion short of the brand value of Apple and Google combined.

Total Brand Value by Sector: Tech vs Financial Institutions

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



Apple's first place in this year's top brands is a recent development. Google had previously dominated the charts. The search giant held first place from 2007 to 2010 (and again in 2014). Apple was ranked 29th in 2006, and 16th in 2007. It conquered first place in 2011, 2012, 2013, and now again in 2015.

Brands datacards with Google as Company

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



2015, 2014 and 2006 Brand Value of Selected Tech Companies

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable















There has been a constant rise both in the brand value of tech companies as a whole and in the brand value of individual tech companies. The 2015 total amount is 126% more than what it was in 2006. The average brand value in 2015 is roughly 3x what the average tech band value was in 2006.

Technology: Average and Total Brand Value

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



Yet, as the sector prospers, some companies have taken hits to their brand valuation. Cisco and Intel both experienced a brand value drop 4 times.



Top 10 Brands for Number of times they decreased its value from the previous year

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



The most spectacular devaluation has been that of Nokia in 2010. Millward Brown valued the company's brand 58% less than in 2009

Brand Value Change from Previous Year

Source: Top 100 Most Valuable Global Brands. Note: 2012 and 2013 data is currently unavailable



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